11 Rules for Selling to a Skeptic
Well we all have to know that when a member in the sales industry is closing their sales with a person that is with skeptic in them. Many sales people close their sales by convincing their buyer to buy the stuff that is not needed or useful to them. However, there is plenty of buyers that buy products and service everyday from them, like us.
First is to know your product in and out, all the backwards and forwards. You should know the weakness and the strength of your product or service. Knowing all these information will help you conquer other people's skeptics. This will make them more informed about your product and service for their purchasing decision.
Second is to know your prospect and is he/she the decision maker in the household. You should know their habits in making a decision by seeing the amount of time they determine their choice, and how long it takes for them to buy the product or service.
Third is to believe in your own words, you are never effective on customers if you do not believe in them. If you start to convince them, the buyer will most of the time back out from buying whatever you are selling to them. Believe in your product and customers will believe in you.
Fourth is to be transparent by giving a strong pitch and a little information. Prospects are curious about your product so be prepared to give them all the information that they need to make a purchase. People that do not understand your product always greet you with the answer "NO". The more information you give them the higher chance for them of saying "YES". Always give them more information that is needed for them to make a decision. This will mostly generate sales.
Fifth is to gain trust by the things they respect. This is done by testimonials, most of the time prospects read the testimonials to gain full confidence of the product they are buying. Everything is like that these days out in the field of sales.
Sixth is to offer free trial of the product or the service. If they see the product or the service you are providing is helpful and useful, they will automatically purchase the full product or service from you. This is also a great way to grow your prospects confidences.
Seventh is to compare and different yourself out from your competitors. What everyone always say, low price bidders always win. Understand what your product strength is and what your competitor's weakness is. Give your prospects what your competitors do not have and that you are the best in that field.
Eighth is to sell your relationship to them, not your product. Everyone buys relationship, if you have a good relationship with them, they will mostly buy your product even though they do not need it. Relationship helps your business build truth and referring sales.
Ninth is to focus on offered benefits, so focus on the product/service of how will it provide them or help them. If the prospect focus on the product/service that can help them change their life. They will buy it for sure. Anything else that is said, and is valuable to them will lose their interest and you lose your sale.
Tenth is to isolate their objection by following through them and to make a decision. You are the sales person so you are the one who will be making the decision for them. Give them all the information they need to make an easy and simple decision.
Eleventh is to not give out a desperate feeling to them. If they know that you are desperate, you must not be successful. Most of the time we buy from people who does not need our money, it is the same process but switched around. Master this you will sure win.